Basatne Acquires Cartlow Driving Circular Economy Growth

In a groundbreaking acquisition set to redefine the region’s approach to sustainability, Basatne, a global frontrunner in reverse logistics and sustainable trade, has officially acquired Cartlow, the UAE-born leader in re-commerce and eco-friendly device management. This strategic partnership enhances Basatne’s foothold in the Middle East, harnessing Cartlow’s innovative technology and industry expertise to drive a more advanced, technology-driven circular economy.

Addressing the Region’s Growing E-Waste Challenge

The acquisition comes at a critical time, as the Middle East grapples with an escalating e-waste crisis, generating over 3 million metric tons annually. The UAE, in particular, ranks among the highest in per capita electronic waste production. With the re-commerce market in the region expected to surpass $30 billion by 2028, Basatne and Cartlow are well-positioned to spearhead the transition toward a more sustainable and circular economy.

Cartlow’s Impact on Sustainable Commerce

Cartlow has already made a significant impact by recirculating over 1 million electronic devices, effectively preventing 100,000 metric tons of CO₂ emissions—equivalent to removing 21,000 cars from the road for an entire year. Through its closed-loop circular ecosystem, Cartlow has also created over AED 500 million in economic value, further proving that sustainability and profitability can go hand in hand.

Driving Circularity and Industry Transformation

Now operating under the Basatne Group, Cartlow’s cutting-edge solutions will accelerate the widespread adoption of circular economic practices. The company is set to develop a scalable, globally integrated ecosystem that aims to recirculate millions of devices across multiple channels. With ambitious growth plans, Cartlow is paving the way to become a leading global player in circular commerce and a potential unicorn in the sustainability sector.

"This acquisition represents a pivotal step toward shaping our global circular ecosystem," said Ammar Aboulnasr, Founder and CEO of Basatne. "In 2023, we launched Ardroid, the UAE’s leading refurbishing facility, pioneering the region’s first AI and robotics-driven solution for data wiping and diagnostics. Today, with the integration of Cartlow, we are completing a fully closed-loop ecosystem, enabling markets to transact seamlessly and accelerating the transition toward a structured, scalable circular economy."

"Joining forces with Basatne will allow us to expand our technological reach beyond the region and scale sustainable practices across global markets," said Mohammad Sleiman, Founder and CEO of Cartlow. "The synergy between our platforms will revolutionize device lifecycle management and reinforce the region’s role as a leader in circular innovation. This collaboration enables us to take the next step in providing smart, scalable, and sustainable solutions for businesses and consumers alike."

Aligning with Regional Sustainability Initiatives

This acquisition aligns seamlessly with major sustainability goals, including the UAE’s Net Zero by 2050 strategy and Saudi Vision 2030, both of which emphasize environmental responsibility, digital innovation, and economic diversification. As the UAE cements its position as a hub for green technology and sustainable trade, the combined expertise of Basatne and Cartlow will accelerate the shift toward a more responsible and eco-conscious economy. Businesses, retailers, and consumers alike will benefit from enhanced access to sustainable trade solutions, driving long-term environmental and economic gains.