Yango Tech Retail partners with ROOTS to Accelerate AI-Powered Retail Vision

Yango Tech, a leading provider of B2B technology solutions tailored for local enterprises, has established a significant partnership with ROOTS, a progressive player in the food tech and retail sector. This collaboration aims to revolutionize the grocery shopping experience through a holistic suite of intelligent retail technologies. As part of its broader ecosystem approach, Yango Tech delivers an end-to-end technology portfolio, ranging from strategic advisory services to cutting-edge AI-based systems. ROOTS has already begun reaping the rewards of this alliance with the deployment of autonomous delivery robots and is now poised to accelerate its digital transformation with deeper retail integration.

"We are committed to empowering ambitious businesses with innovative retail solutions that help them grow, improve efficiency, and deliver exceptional service," said Max Avtukhov, Chief Executive of Yango Tech Retail. "ROOTS is an exciting addition to our partner network. With the UAE's online grocery market projected to grow to USD 15.4 billion by 2032, providing reliable, scalable technology has never been more important."

Elevating In-Store Efficiency Through Smart Retail Infrastructure

ROOTS is set to implement a comprehensive suite of advanced systems from Yango Tech Retail, designed to streamline and optimize every touchpoint within the retail value chain. Among the technologies being introduced is the Warehouse Management System (WMS), a powerful web-based application that facilitates efficient shelf-picking and enhances order fulfilment at offline retail locations. In tandem with this, the Picker Application, built for Android, streamlines the process for in-store personnel responsible for assembling customer orders. Complementing these is the Courier Application, also on Android, which enables delivery agents to manage assignments, optimize delivery routes, and receive real-time payment information, ensuring timely and efficient last-mile service.

Harnessing AI to Power Smarter Product Management

One of the cornerstones of this collaboration is Yango Tech’s robust Product Information Management (PIM) platform, which unifies all product-related data within a single, dependable framework. This system features an AI-driven "Image-To-Card" functionality that auto-generates product descriptions from images, reducing the time and resources needed for manual data entry. The platform further supports features like dynamic pricing, bundling, offers, and intelligent tagging, enabling ROOTS to build a responsive and easily navigable digital catalogue. This results in greater consistency across all channels, speeds up time-to-market, and delivers a seamless experience for the end consumer.

"We put the customer experience at the centre of everything we do - from the way we source our products to how we deliver them. Yango Tech helps us automate and streamline where it matters, so our team can focus on what makes ROOTS special. This is not just about tech; it’s about trust, speed, and scale," said Florian Jansen, Founder of ROOTS. "We look forward to working together to continue setting new standards in food retail."

Enhancing Customer Interaction Through a Seamless Mobile Interface

In addition to backend infrastructure, Yango Tech is equipping ROOTS with a consumer-facing mobile application available on both iOS and Android. Designed for intuitive navigation, this app allows customers to explore the complete ROOTS product catalogue and place orders from virtually anywhere. By offering a fluid, mobile-first shopping experience, ROOTS strengthens its customer engagement strategy and extends its accessibility to a wider digital audience.

Positioning ROOTS for Scalable Growth in a Fast-Moving Market

This partnership represents a forward-looking move for ROOTS as it prepares to scale operations and keep pace with shifting consumer expectations. With convenience being the top driver for 72% of online grocery shoppers, and the average order fulfilment window projected to shrink from four hours to just 30 minutes by 2028, having robust, adaptive technology is no longer optional, it's essential. By integrating Yango Tech’s retail ecosystem, ROOTS ensures it is equipped not just to meet, but to anticipate and exceed the performance benchmarks of the modern grocery retail sector.

Redefining E-Grocery Through Innovation and Agility

ROOTS’ collaboration with Yango Tech positions it at the forefront of innovation in the highly competitive food tech industry. By embedding advanced, interconnected technologies across its operational and customer-facing systems, ROOTS is evolving into a digital-first grocery brand that offers both speed and reliability. This strategic integration not only boosts operational efficiency but also enhances customer satisfaction, cementing ROOTS’ status as a leader in the next generation of e-grocery services.