Yango Ads and Dr. Nutrition Partner to Expand Retail in 10 Markets

Yango Ads, the advertising technology arm of the Yango Group, has formed a significant partnership with Dr. Nutrition, a prominent health and wellness retailer in the Middle East. This collaboration introduces Yango Ads’ comprehensive 360° Retail Media platform into Dr. Nutrition’s digital environment, creating new monetisation opportunities while delivering deeply personalised customer experiences in a rapidly evolving healthcare retail landscape.

Driving Precision Engagement Through Full-Stack Integration

Built on a foundation of first-party data and real-time user targeting, the platform integrates multiple layers of advertising infrastructure, including campaign management, ad serving, inventory optimisation, audience expansion, user analytics, and operational oversight—all managed exclusively by Yango Ads. This seamless integration ensures that customers are consistently presented with curated product suggestions, relevant content, and tailored promotions throughout their online wellness shopping journey.

Enhancing Customer Experience Across a Growing Network

Operating more than 200 stores across 10 countries in the GCC and North Africa, Dr. Nutrition is placing greater emphasis on personalisation to stay aligned with changing consumer expectations. The adoption of Yango Ads’ solution will empower the brand to offer real-time, relevant health advice and product recommendations. As the UAE’s e-commerce sector is projected to reach $8 billion by 2025, this partnership positions Dr. Nutrition to capitalise on emerging digital opportunities while reinforcing its leadership in the wellness and supplements sector.

“In a competitive and rapidly changing health sector, retail media gives us the tools to differentiate in a more personalised way,” said Ashraf Gamal, Head of E-commerce at Dr. Nutrition. “At Dr Nutrition, our mission is to make health and wellness more accessible, relevant, and tailored to each individual. Instead of broad messaging, Yango Ads' data-driven insights enable us to connect with people based on real interest and intent. It helps us reinforce our role as a trusted wellness partner who understands the unique goals of every customer and supports them across every stage of their health journey.”

Also commenting on the partnership, Yuliya Kim, Head of Partnerships at Yango Ads MEA, added: “We’re seeing more regional brands adopt retail media to bridge the gap between awareness and conversion. With Dr. Nutrition, the focus is on building a high-performance customer-centric advertising experience, turning data into actionable insights to drive long-term value for both the brand and its users.”

Alignment with Broader Health and Wellness Initiatives

The partnership is also in harmony with national efforts such as the UAE’s National Strategy for Wellbeing 2031, which underscores the significance of personalised wellness solutions. With global investment in retail media networks projected to hit $140 billion by 2026, Yango Ads is poised to provide retailers like Dr. Nutrition with a unified platform that combines audience segmentation, ad delivery, performance measurement, and creative optimisation.

Personalised Messaging to Support Individual Wellness Goals

Through Yango Ads’ advanced technological capabilities, Dr. Nutrition can fine-tune its messaging based on each customer’s unique health objectives, whether that involves beginning a new dietary regimen or enhancing fitness performance. The ability to dynamically adapt content in real time deepens user engagement and supports the brand’s vision of delivering meaningful, results-driven wellness experiences.

Supporting the Future of Digital Retail

Yango Ads’ Retail Media platform is a cornerstone of its broader mission to empower e-commerce players with end-to-end monetisation tools. By offering a scalable, data-centric approach to digital advertising, Yango Ads enables retailers like Dr. Nutrition to remain agile, competitive, and fully prepared to meet the future of online consumer expectations.