Pathfinder & Azad Properties Partner for AI-Driven Retail Innovation in Saudi Arabia

At the MENA Congress Retail event held in Riyadh, a groundbreaking collaboration was announced between Pathfinder Global, a leading retail technology innovator, and Azad Properties, a prominent asset and property management company in Saudi Arabia. This partnership formalized through the signing of a Memorandum of Understanding (MoU), aims to revolutionize the retail landscape of the GCC by introducing cutting-edge technology to retail operations.

Introduction of RetailGPT in Azad Properties’ Portfolio

The agreement was signed by key executives: Sadique Ahmed, CEO of Pathfinder Global; Ayman Al Burti, CEO of Azad Properties; and Mohamed Alawi, Chairman of Azad Properties. As part of the collaboration, Pathfinder’s state-of-the-art platform, RetailGPT, will be integrated across Azad Properties’ vast portfolio, which includes both retail and commercial spaces, as well as large lifestyle centres. This move positions Azad Properties at the forefront of technological innovation in the region.

Sadique Ahmed, CEO of Pathfinder Global, highlighted the significance of the partnership, stating: “We are excited to partner with Azad Properties to bring RetailGPT to the forefront of the retail market in the GCC. This partnership underscores our commitment to leveraging cutting-edge technology to enhance the retail experience. RetailGPT will empower Azad Properties to offer personalised, seamless shopping journeys that meet the high expectations of today’s tech-savvy consumers.”

Ayman Al Burti, CEO of Azad Properties, emphasized the strategic alignment, commenting: “Adopting RetailGPT aligns perfectly with our strategy to innovate and provide exceptional value to our customers. This technology will enable us to transform our properties into smart shopping destinations, enhancing customer satisfaction and driving business growth.”

Mohamed Alawi, Chairman of Azad Properties, added: “This collaboration with Pathfinder Global through RetailGPT is a pivotal step towards redefining the shopping experience in the region. We are dedicated to continuously enhancing our offerings, and integrating this advanced AI technology will set a new benchmark for retail in the Middle East.”

What is RetailGPT?

RetailGPT is a groundbreaking, GenAI-powered platform developed by Pathfinder Global. It seamlessly combines digital and physical retail experiences, creating a unique "phygital" environment for shoppers. The platform enhances the traditional retail model by integrating advanced technology to offer a more engaging and personalized shopping experience, setting new industry standards for the GCC.

Enhancing Customer Engagement Through AI Insights

By deploying RetailGPT, Azad Properties will leverage the power of artificial intelligence to gain deep insights into customer behaviours, preferences, and shopping patterns. This data-driven approach will allow for highly personalized marketing campaigns and tailored shopping experiences. The enhanced customer engagement is expected to foster greater satisfaction and loyalty, positioning Azad Properties’ retail spaces as preferred destinations for consumers.

Economic Impact and Future Prospects

As the retail sector in the GCC continues to embrace digital transformation, this partnership is expected to drive increased footfall and engagement at Azad Properties’ retail centres. The integration of RetailGPT is set to play a significant role in boosting the economic dynamism of the region’s retail industry, offering a glimpse into the future of retail operations where technology and customer experience are seamlessly intertwined.