Brands For Less Partners with TJX Companies in Strategic Investment

Brands For Less Group (BFL) is delighted to announce the successful completion of a significant transaction: a 35% stake in the company has been acquired by The TJX Companies, Inc. (TJX). This strategic partnership represents a key milestone in BFL’s journey, signalling growth opportunities and enhanced market presence.

Leadership Restructuring for Strategic Growth

To align with this partnership and bolster its leadership structure, BFL is implementing key leadership changes:

> Toufic Kreidieh will take on the role of Executive Chairman of the Board.

> Yasser Beydoun will continue as Executive Vice Chairman of the Board.

> Ayman Beydoun will step into the role of CEO for Brands For Less Group while maintaining his position as a board member.

> Two senior executives from TJX will also join BFL’s Board of Directors, further strengthening the leadership team with their expertise.

Commitment to Stakeholder Value

BFL is steadfast in its dedication to delivering exceptional value to its stakeholders. The partnership with TJX enhances BFL’s capability to pursue long-term growth objectives and expand its footprint in the retail sector.

A Bright Future Ahead

With TJX's support, BFL is poised to solidify its position as the leading off-price retailer in the region. This collaboration marks the beginning of a promising new chapter for the Group, driven by innovation and strategic expansion.