Alesayi Boosts Product Range with SIG BIB System

Alesayi Beverage Corporation, a prominent beverage manufacturer in Saudi Arabia with a 60% market share in the energy drinks category since 1959, is partnering with SIG to expand its product and packaging portfolio. The collaboration aims to introduce innovative new products in the hotels, restaurants, and cafes (HoReCa) sector, utilizing SIG's state-of-the-art SureFill 42 Aseptic BIB filling system.

New Business Venture with Bag-in-Box Packaging

For Alesayi Beverages, this partnership represents a new venture into bag-in-box (BIB) packaging. The company will leverage SIG's expertise as a global leader in BIB technology. Initially, SIG will supply Alesayi Beverages with the SIG SureFill 42 Aseptic filling line and 10L SIG bags, which feature SIG's 2Pure Film. This one-layer film is specially designed for water and BIB applications, ensuring high water quality for up to a year without compromising taste.

Advanced Packaging Features for Convenience

The 10L SIG bags will be equipped with SIG OptiTap 2300 fitments, which include a self-closing thumb toggle valve. This design allows for simple, intuitive, and consistent dispensing of water and other beverages, enhancing convenience for consumers.

Words from Leaders

Mohammed Ali Alesayi, Chief Board of Directors and CEO at Alesayi Beverage Corporation: “This is just the beginning of our long-term strategic partnership with SIG, as we continue our ambition to become the number one food and beverage co-packer in the MEA region. We’re committed to offering our customers SIG’s unique portfolio of sustainable packaging solutions, including aseptic carton, bag-in-box and spouted pouch, as well as accelerating our sustainability roadmap.”

Alesayi Beverages has established a state-of-the-art production facility in Jeddah that spans over 98,000 square meters of built-up area. This facility will house the new BIB system.

Abdelghany Eladib, President & General Manager India, Middle East and Africa at SIG: “By operating our bag-in-box packaging system, Alesayi Beverages will benefit from the system’s flexibility and high performance, enabling product diversification using several bag shapes, sizes and fitments. Alesayi will be able to cater to the different business needs of the HoReCa market, starting with water and then moving on to juices and condiment sauces. We look forward to developing our strong partnership and helping Alesayi to launch novel products in our highly convenient packaging solutions.”

In addition to providing extra options like juice dispensers, coffee, and CSD post mixes to its co-packing clients, Alesayi aspires to be a pioneer in the beverage industry. More information at: https://alesayibeverage.com/