ADNOC and noon Partner to Revolutionize Quick-Commerce in the UAE
Partnership to offer UAE customers faster, more efficient ways to order online, creating new shopping experiences that prioritize seamlessness.
ADNOC Distribution (ISIN: AEA006101017), the UAE’s top fuel and convenience retailer, has entered a game-changing partnership with noon, the region’s leading digital commerce platform. The two giants have signed a Memorandum of Understanding (MoU) to explore new frontiers in last-mile delivery, powered by artificial intelligence.
Partnership Sealed with Leadership Presence
The announcement was made during an official signing ceremony at ADNOC Distribution’s flagship Corniche station in Abu Dhabi. Key leaders present included H.E. Dr. Sultan Ahmed Al Jaber, Managing Director and Group CEO of ADNOC and Chairman of ADNOC Distribution, alongside H.E. Mohamed Alabbar, Founder of noon.
Merging Retail Power with Smart Tech
This alliance combines ADNOC Distribution’s strong retail footprint with noon’s cutting-edge, AI-driven logistics system. From real-time route optimization to smarter inventory control and tailored delivery suggestions, noon’s technology is designed to transform how goods reach consumers.
Eng. Bader Saeed Al Lamki, CEO of ADNOC Distribution, said: “This partnership marks a new chapter in ADNOC Distribution’s transformation. By combining our nationwide retail network with noon’s advanced digital and logistics capabilities, we are accelerating our journey to turn service stations into smart convenience hubs—powered by technology and focused on delivering real value to our customers and shareholders.”
Speedier Delivery Through Strategic Hub Expansion
As part of this initiative, new noon Minutes distribution hubs will be established at ADNOC service stations throughout the UAE. These hubs aim to drastically cut delivery times. For the first time, ADNOC Oasis products will be delivered by noon riders when ordered via the ADNOC Distribution app, offering customers a smoother, faster service.
Personalization through ADNOC Rewards
The collaboration will also enhance customer engagement through the ADNOC Rewards program. With personalized offers and smart recommendations, the program will deliver tailored value to customers, showcasing ADNOC Distribution’s shift towards more customer-centric experiences.
Faraz Khalid, CEO of noon, said: “Our collaboration with ADNOC Distribution is a major step forward in how we redefine convenience for customers in the UAE. By integrating our digital platforms with ADNOC Distribution’s unmatched infrastructure, we will continue to deliver unmatched speed, selection and reliability to our customers across the UAE. With ADNOC Distribution as a key strategic partner, noon is stronger and even better positioned to serve our customers.”
Showcasing the Future of Retail at ADNOC
During the event, ADNOC leaders highlighted the company’s push towards digital innovation. Initiatives on display included smart EV Plug + Charge stations, Fill & Go automated fuelling, and Click & Collect services for ADNOC Oasis—all part of ADNOC Distribution’s digital transformation.
Expanding the UAE’s Largest Retail Network
With 551 fuel stations and 373 ADNOC Oasis outlets across the country, ADNOC Distribution is the UAE’s most widespread mobility retailer. Its offerings go beyond fuel, including EV charging, car wash services, and oil changes, cementing its role as a leader in mobility and convenience.
noon Minutes: Redefining Ultra-Fast Commerce
noon Minutes is revolutionizing express delivery, fulfilling millions of orders in under 15 minutes across the UAE and Saudi Arabia. From everyday groceries to electronics, the platform has become a regional benchmark for speed. This partnership is set to extend that rapid convenience to ADNOC Distribution’s wide customer base.
A Strategic Move Toward Digital Growth
This collaboration is a key part of ADNOC Distribution’s larger strategy: expand its non-fuel offerings, strengthen digital touchpoints, and drive efficiency through AI and smart technologies. The move underscores the company's commitment to innovation and customer-first service.
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