ADL Appoints Sundeep Khanna to Boost Middle East Retail Focus

Arthur D. Little (ADL) has strengthened its regional leadership with the appointment of Sundeep Khanna as a Partner in its Performance practice. Stationed in the Middle East, Sundeep will drive strategic initiatives across the Consumer Goods, Retail, and Agribusiness sectors. Operating from the firm’s Dubai office, his role will focus on identifying and delivering growth opportunities across the region's dynamic consumer markets.

Bringing Over Three Decades of Global Expertise

With more than 30 years of international experience, Sundeep brings deep industry insight from his work with major retail organizations and global consultancies. His extensive track record positions him as a valuable asset in helping ADL clients navigate transformation and unlock long-term value.

A Proven Track Record Across Industry Leaders

Prior to joining ADL, Sundeep served as a Partner at Deloitte Middle East, leading efforts in the Retail & Consumer space. His previous roles include Chief Operating Officer at Landmark Group, a major player in the UAE’s retail and hospitality landscape. He has also held senior positions at firms such as Change Management Group, Deloitte UK, and Accenture.

Expertise in Strategy, Customer Experience, and Innovation

Throughout his career, Sundeep has advised high-profile clients including Burberry, Sprint, and Dixons Carphone. He specializes in designing future-ready operating models, enhancing customer journeys, and crafting growth strategies powered by technology and innovation.

Thomas Kuruvilla, Managing Partner at ADL, comments, “The Middle Eastern retail market is increasingly dynamic, driven by economic change and evolving customer expectations. At the same time multiple industries, from travel to financial services, can benefit from applying retail capabilities and mindsets. Sundeep’s deep experience and skills, therefore perfectly position ADL to grow in this expanding, exciting sector.”

Sundeep Khanna, Partner at ADL, adds, “To benefit from the transformation of retail, companies in the region need a combination of strategic thinking, the right skills, and well-developed digital and AI technology. I’m delighted to join ADL at such an exciting time, helping further develop our offering and portfolio in this fast-growing sector.”