MyAlice expands operations to Saudi Arabia with AstroLabs

MyAlice, a leading omnichannel customer support and engagement solution provider, has expanded operations to Saudi Arabia with the help of AstroLabs, the Gulf’s leading expansion platform, and launched its Riyadh headquarters.

Since 2021, the company has been helping online businesses, especially e-commerce firms, deliver exceptional customer experiences across multiple channels. This approach allows businesses to gain a better understanding of their customer's unique needs and preferences.

Scaling Presence in Saudi Arabia

Building on its success in international markets like South East Asia, UAE, Oman & Pakistan, MyAlice aims to scale its presence in the Kingdom. The company plans to empower local brands to increase conversion rates, improve customer satisfaction, and achieve deeper visibility.

“Saudi Arabia has become a hotbed of development and growth, and we are thrilled to support MyAlice as it continues to advance its mission to become a revolutionary force in the e-commerce omnichannel technology and customer engagement space in the Kingdom. There's never been a better time to explore the opportunities this thriving sector has to offer,” said Alex Nicholls, director of expansion at AstroLabs.

Integration and Market Penetration

Co-founders Shuvo Rahman & Daniyal Baig highlight a growing market opportunity in Saudi Arabia, supported by government initiatives and key e-commerce players like Zid and Salla. MyAlice has launched integrations with these platforms, strengthening its presence in the Saudi market and accessing an active roster of over 60,000 Saudi-based online businesses.

“To complement the growth and help execute Saudi Arabia's Vision 2030, MyAlice provides businesses with a single platform to grow revenue by providing best-in-class customer engagement driven by automation and co-piloting,” they continued.

Competitive Advantage

With advanced capabilities, robust support, and a large enterprise client base, MyAlice is well-equipped to create strong competitive moats in Saudi Arabia's $13.6 billion e-commerce market. The company aims to serve larger sets of Saudi-domiciled brands and merchants effectively.

Commitment to Local Integration

In conjunction with its Saudi expansion, MyAlice recently participated in the Techstars Founder Catalyst program. This initiative signifies a significant commitment to integrating with the local ecosystem and gaining a stronger foothold in one of the largest e-commerce markets worldwide.