MAIR Group Rebrands ADCOOP Focusing on Community in Retail Sector

MAIR Group, a strategic investments company headquartered in Abu Dhabi, has unveiled a transformative rebrand of the Abu Dhabi Cooperative Society (ADCOOP) during Abu Dhabi Global Food Week. The event, held at the ADNEC Centre from 26–28 November 2024, marked a pivotal moment for the retail sector in the UAE.

Unifying Seven Leading Retail Brands Under One Identity

Under a unified identity, the rebrand combines seven prominent retail brands—Abu Dhabi Coop, Al Ain Coop, Al Dhafra Coop, Delma Coop, COOPS, Earth, and Mega Mart. This strategic move enhances community connections and aligns with the UAE’s broader food security goals. By integrating these established names, ADCOOP solidifies its position as a leader in retail, delivering a seamless and enriched shopping experience for Emiratis, Arabs, and expatriates alike.

Strengthening Community Bonds Through Inclusivity

ADCOOP’s transformation goes beyond retail—it is a commitment to fostering cultural relevance and inclusivity. The new identity reflects the brand’s mission to enrich lives and strengthen bonds across diverse communities. It celebrates the UAE’s reputation as a hub of cultural harmony, embracing people from all nationalities and backgrounds.

Captain Mohamed Juma Al Shamisi, Chairman of MAIR Group, said: “We at Mair Group are making every effort to achieve the insightful vision of our wise leadership, which aims to enable national entities to strengthen the UAE economic position, and achieve prosperity and sustainable development for our society. The Mair Group believes in the importance of investing in the food sector to support economic and social growth in the UAE. ADCOOP is a major step in this direction, as we seek to provide a vibrant and prosperous environment that embraces all communities in the UAE, and enriches their shopping experience in a way they have never experienced before.”

Nehayan Al Ameri, Group CEO of MAIR Group, commented: “ADCOOP rebranding represents a new era in the retail sector, combining the best practices and Emirati heritage to provide a diverse and distinctive shopping experience. Through this new brand identity, we look forward to enhancing the Group’s success and sustainable growth opportunities, and providing real value to our customers, while committing to enhancing the food security across the UAE.”

Introducing "Value, Bonding Generations"

As part of its rebranding, ADCOOP revealed a vibrant new tagline: "Value, Bonding Generations." This phrase encapsulates the brand’s promise to deliver exceptional value while creating lasting connections between families and communities. The refreshed identity highlights ADCOOP’s focus on innovation, sustainability, and inclusivity—values central to the UAE’s aspirations for global leadership.

Embracing Modernity and Cultural Harmony

ADCOOP’s contemporary identity underscores its ambition to serve as a retail destination where all customers feel welcome. With a clear focus on meeting the needs of diverse households, the brand fosters a sense of belonging and unity that resonates with both local and expatriate communities.

Championing the UAE’s Food Security Goals

The rebrand aligns ADCOOP with the UAE’s national food security agenda, showcasing its dedication to sustainable practices and innovative solutions. By investing in advanced technologies and forming strategic partnerships, ADCOOP strengthens supply chains and supports the country’s economic growth. The brand’s commitment positions it as a retail ambassador for the UAE, highlighting its values of innovation and cultural harmony to global audiences.

A Retail Destination for Families and Communities

Beyond being a retail outlet, ADCOOP aspires to be a community hub. It offers a modern and family-focused shopping experience that fosters trust and loyalty among its diverse customer base. By prioritizing the needs of all families—local and expatriate—ADCOOP creates a space where connections thrive and the UAE’s values of hospitality and inclusivity are celebrated. ADCOOP’s rebranding is more than a visual change; it’s a strategic evolution that embodies the UAE’s vision for a future of innovation, cultural unity, and sustainable prosperity.