Brand Studio Lifestyle expands its presence in the Middle East market

Brand Studio Lifestyle (BSL), a Bengaluru-based fashion company renowned for its diverse brands like Highlander, Tokyo Talkies, Vishudh, Ketch, and Locomotive, has taken a significant step towards global expansion by venturing into the Middle East e-commerce market. The company recently announced strategic partnerships with key players in the UAE, including Styli, Noon, Namshi, and Centerpoint.

Since its establishment in 2015, Brand Studio Lifestyle has consistently demonstrated impressive growth, achieving a remarkable Compound Annual Growth Rate (CAGR) of 38% over the past eight years. Recognized in India for its contemporary and Gen Z-centric fashion trends, the company is now extending its reach to the Middle East, making its diverse portfolio accessible to consumers in the UAE, Saudi Arabia, Bahrain, Kuwait, Qatar, and Oman. This move aligns with the rising popularity of Direct-to-Consumer (D2C) e-commerce in the Middle East, especially among the digitally inclined population in the region. With a specific focus on meeting the needs of tech-savvy consumers influenced by social media trends, BSL aims to offer a fresh and trendy shopping experience to fashion enthusiasts in the Middle East.

BSL's collaboration with prominent e-commerce platforms like Styli, Noon, Namshi, and Centerpoint is a strategic effort to tap into the flourishing GCC e-commerce market. By connecting with the region's expanding base of fashion-forward consumers, the company aims to make a lasting impact.

The entry into the UAE market represents the initial phase of Brand Studio Lifestyle's comprehensive global expansion strategy. Geared towards Gen Z fashion consumers, the company plans to solidify its presence in the Middle East market by continually enhancing its offerings and exploring additional categories and products. Future plans also include expanding the brand's footprint in South & South East Asia as well as European markets.