Diriyah Company and Apple Explore New Landmark Retail Expansion in Diriyah

Diriyah Company has entered into a strategic collaboration with Apple to design and develop a flagship retail store in Diriyah, The City of Earth. This collaboration marks a major milestone in enhancing the retail and lifestyle offerings of the expansive Diriyah project.

Apple’s Vision for Saudi Arabia’s Retail Expansion

As part of its plans to expand in Saudi Arabia, Apple has confirmed its intention to open several flagship retail locations across the Kingdom by 2026, including one at Diriyah. The store will be located in proximity to At-Turaif, a UNESCO World Heritage site known for its historical and cultural significance, as it marks the birthplace of the Kingdom of Saudi Arabia.

Jerry Inzerillo, Group CEO of Diriyah Company commented on the announcement, saying, “This future partnership enhances Diriyah’s retail landscape and aligns with our vision of fostering a vibrant economy that embraces technology and creativity while demonstrating our commitment to becoming a global destination. Saudi Arabia is making a notable impact on the retail sector, and this collaboration with Apple for an iconic retail store, further emphasizes that significance.”

Diriyah’s Role in Saudi Arabia’s Vision 2030

The Diriyah project is a key initiative within the Public Investment Fund's (PIF) portfolio, which is one of the world’s largest sovereign wealth funds. Set to house over 100,000 residents and generate 178,000 jobs, Diriyah is expected to attract 50 million visitors annually and contribute $18.6 billion to Saudi Arabia’s GDP by the end of the decade.

Ambitious Retail and Lifestyle Destination

Diriyah’s retail sector will include more than 566,000 square meters of space dedicated to lifestyle retail, with over 1,000 stores. This will establish Diriyah as a central hub in the region for retail, dining, and entertainment, reinforcing the project’s dynamic and vibrant urban environment.

Building a Cultural and Creative Hub for the Future

The City of Earth is being developed by Diriyah Company to become a leading centre for culture, entertainment, education, and the arts. The project aims to bridge the past, present, and future of Saudi Arabia, offering visitors an immersive experience in the nation’s rich cultural heritage, while also inspiring future generations of creatives, entrepreneurs, and educators.