Dubai Retains Position as Global Leader in Branded Residences | Savills Middle East
Continues to attract discerning investors and buyers from around the world.
Dubai has solidified its position as the global leader in branded residences, according to the latest report from Savills Global Residential Development Consultancy. The city’s real estate sector continues to excel due to its vibrant property market, luxury lifestyle offerings, and exceptional connectivity. This allows Dubai to maintain a leading edge over other prominent markets like Miami, New York, Phuket, and London.
Growing Branded Residences Worldwide
Currently, there are 740 completed branded residences worldwide, with an additional 790 projects expected to be completed by 2031 across 100 countries. Dubai is at the forefront with nearly 140 branded residence projects—both completed and planned—showcasing its appeal to global brands and a diverse international clientele. These developments range from hotel-branded residences featuring five-star amenities to high-end collaborations with renowned designers, catering to the needs of luxury buyers and investors.
Strong Growth Forecast for Branded Residences
The global demand for branded residences is set to double over the next seven years, with the overall number of developments projected to increase by 100%. The Middle East, particularly Dubai, will experience the most significant growth, with a projected expansion of 270%. This positions Dubai as the undisputed leader in the region, with its seamless integration of branded living into its cosmopolitan atmosphere and luxury-driven real estate market.
According to Rico Picenoni, Head of Savills Global Residential Development Consultancy, the branded residences concept is diversifying and entering new geographies. “Over the next five years, we anticipate the entry of 60 new brands into the market, with branded residences expanding into regions such as Romania and Tanzania. The Middle East, and particularly Dubai, remains at the forefront of this growth, reflecting how the sector continues to evolve and adapt to the demands of a discerning global clientele.”
Andrew Cummings, Head of Residential Agency, Middle East, added, “Dubai’s position as the global leader in branded residences is no surprise. The city offers an unmatched combination of luxurious amenities, innovative architecture, and high-quality services, all of which resonate strongly with both end-users and investors. With nearly 140 branded residence projects, the emirate sets a global benchmark for how these developments can integrate seamlessly into a vibrant and fast-growing city.”
Dominance of Hotel-Branded Residences
Globally, hotel-branded residences account for 79% of the market share in 2024, with the majority (two-thirds) positioned within the luxury segment. Marriott International is the top parent company, with The Ritz-Carlton standing as the most influential hotel brand. In the non-hotel sector, YOO emerges as the dominant player. Dubai’s ability to combine branded residences with cutting-edge infrastructure and luxury amenities continues to be a driving factor in its success.
Dubai’s Competitive Edge and Future Outlook
As demand for branded residences continues to rise, Savills predicts that Dubai will maintain its competitive advantage in the market. In the years following 2031, Asia-Pacific regions like Vietnam, Thailand, and China are expected to challenge North America’s dominance in the sector. However, Dubai’s consistent performance and its strong appeal to both investors and global brands will likely preserve its leadership in the branded residences market well into the future.
Comments