P.O.B1: Redefining the Future of UAE Real Estate

Saif Al Ghurair Real Estate Group (SAGRE) has officially launched a new real estate development division called P.O.B1 Properties (P.O.B1). The name P.O.B1 is inspired by the Saif Al Ghurair Group’s mailing address, symbolizing the developer's deep-rooted heritage, pioneering vision, and longstanding connection with Dubai’s growth over the past 60 years.

Focus on Thoughtful Design and Functionality

P.O.B1 Properties is committed to integrating thoughtful design, functionality, and value into both residential and commercial projects. The division aims to create destinations within Dubai’s high-growth areas that will endure the test of time, catering to the increasing demand from both residents and investors.

Leveraging SAGRE's Legacy and Landbank

Building on SAGRE’s well-established reputation and extensive landbank, P.O.B1 will offer market-responsive solutions that enhance the living and working experiences of owners and tenants. By adapting to changing market conditions, the developer aims to provide value-driven, long-lasting developments that benefit generations to come.

Ghaith A. Shocair, the Chief Executive Officer of P.O.B1, and Chief Executive Officer and Board Member of Saif Al Ghurair Real Estate said: “P.O.B1 embodies the trust and family values that Saif Al Ghurair Real Estate has championed over the past 60 years, integrating them with innovative, functional properties tailored for Dubai's evolving and growing population. Our commitment is to create resilient communities that foster belonging and retain value. P.O.B1 is positioned to deliver a strong pipeline of projects across Dubai's growth zones, guided by a vision that aligns with the aspirations of future generations.”