Gensler Middle East Strengthens Leadership for Growth in Retail & Mixed-Use Sectors

Gensler Middle East is proud to introduce Todd Pilgreen, a Gensler Principal, as the new Asia Pacific and Middle East (APME) Regional Practice Area Leader for Mixed Use & Retail Centres and Retail & Consumer Experience. Pilgreen, now based in Gensler’s Dubai office, brings a wealth of experience from his six-year tenure in Shanghai, where he co-managed the firm’s 250-person office. In his new role, he will oversee projects across the dynamic APME region, driving innovation and excellence in retail and mixed-use developments.

Transformative Leadership in Shanghai

During his time in Shanghai, Pilgreen significantly influenced the operations and growth of Gensler’s local office. Beyond management, he played a critical role in expanding the Mixed Use & Retail Centres practice in Greater China. His portfolio includes high-profile projects such as the Fosun Taicang Retail Entertainment Complex, the China Merchants Group Zhanjiang Cruise City Development, and the Shanghai Caolu Garden City Shopping Centre. Other notable works include IMS Tianxiaxiu Behai Ithaka and the renowned Wujiang Road Experience Repositioning in Shanghai, underscoring his expertise in creating impactful retail environments.

“Bringing Todd’s global expertise to the Middle East supports our continued focus on the growth of the region’s retail and mixed-use sectors,” said Tim Martin, Co-Managing Director & Principal at Gensler Middle East. “Todd’s appointment marks a significant step in our commitment to expanding Gensler's influence in the rapidly evolving retail and mixed-use sectors across the APME region. His global perspective and proven leadership on large-scale projects will be invaluable as we continue to push the boundaries of innovation and sustainability in the built environment, particularly in dynamic markets like Saudi Arabia and the UAE.”

Tariq Shaikh, Co-Managing Director & Principal at Gensler Middle East, added, “We are excited to welcome Todd to the Gensler Middle East team. His deep expertise in retail and mixed-use design aligns perfectly with the region’s ambitious growth objectives. With his leadership, we are poised to further elevate our ability to create transformative, people-centred spaces that resonate with the diverse needs of today’s urban environments across the Middle East.”

Retail Growth in the GCC: A Promising Landscape

The retail and mixed-use sectors in the GCC are undergoing remarkable growth. A recent Alpen Capital report projects the region’s retail industry to grow at a CAGR of 4.6% from 2023 to 2028. The UAE and Saudi Arabia are leading this expansion, with projected growth rates of 5.4% and 5.1%, respectively. Saudi Arabia’s Vision 2030 aims to elevate the retail sector’s economic contribution and establish vibrant shopping, leisure, and entertainment destinations. Meanwhile, the UAE is set to enhance its retail landscape with ambitious projects targeting a market value of $74.7 billion by 2027.

Legacy of Excellence and Leadership

Concerning the move, Pilgreen stated: “The Middle East presents a unique and exciting opportunity to shape the future of retail and mixed-use design. I’m looking forward to bringing my global experience to the region and collaborating on innovative projects that will define the next generation of urban entertainment and mixed-use places.”

Pilgreen’s credentials reflect his dedication to advancing architecture and urban development. He holds a Bachelor of Architecture from the University of New Mexico and a Master of Architecture from UCLA. He serves as an Executive Committee member and incoming Global Governing Trustee for the Urban Land Institute (ULI). Additionally, Pilgreen is the founder and chair of the American Institute of Architects Shanghai Chapter Design Excellence Awards. His LEED BD+C certification further highlights his commitment to sustainable and innovative design practices.

This strategic appointment positions Gensler to continue shaping the future of retail and mixed-use developments across the Asia Pacific and Middle East regions.