Dreame Launches New Smart Home Line & MEA Flagship Store
Empowering MEA households with X50 UC, H15 Pro, and more intelligent innovations.
Dreame Technology, a global leader in smart home appliances, has officially entered the Middle East and Africa (MEA) market. The company opened its first regional flagship store at Dubai Hills Mall, alongside the launch of its innovative smart home product lineup. These products are specifically designed to meet the region’s demand for intelligent, efficient, and integrated living solutions.
Flagship Store Experience
The newly opened flagship store allows consumers in the MEA region to experience Dreame’s most advanced products firsthand. The store serves as a space where customers can explore the future of smart living, offering a deep dive into the technologies that enhance daily life. This move highlights Dreame’s commitment to creating meaningful connections with families in the region, driven by innovation and technology.
Innovative Product Launch
During the store's launch event, Dreame unveiled a range of cutting-edge products, especially in the areas of cleaning and personal care. Among these is the X50 Ultra Complete Robovac, the world’s first robotic vacuum with retractable legs. Other standout products include the H15 Pro Wet and Dry Vacuum, featuring the first AI-powered robotic arm for gap-free cleaning, and products like the Z30 Cordless Stick Vacuum, AirStyle Pro, and the PM20 Air Purifier. These products are powered by Dreame’s state-of-the-art digital motors and intelligent algorithms, which reflect the company’s robust research and development capabilities, with 60% of its workforce dedicated to product development and design.
Regional Expansion Strategy
Building on its momentum, Dreame is accelerating its expansion in the MEA region. Toni Xia, President of Middle East & Africa, India, and Latin America at Dreame, shared, “Dreame has empowered over 21 million families globally to experience smarter living, and the MEA region is a key strategic priority for us. Our goal is to become the number one smart home brand here.”
Ambitious Market Goals
Johannes Mueller, Director of Middle East & Africa at Dreame, outlined the company’s ambitious plans for the region. “By 2027, we aim to capture 50% of the robot vacuum market share in the UAE and Saudi Arabia.” To support this vision, Dreame has launched the Star Light Expansion Plan, which includes 150 retail locations, including Dreame-owned stores and key channel partners across the MEA region.
Commitment to the MEA Market
This regional expansion emphasizes Dreame’s commitment to providing high-quality, accessible smart home experiences to consumers across the Middle East and Africa, ensuring that cutting-edge technology reaches every home in the region.
Comments