Viory Expands African Network with Mali’s National Broadcaster

Viory, the video news agency of the Global South, has signed a Memorandum of Cooperation (MoC) with Mali’s national broadcaster, the Office de radiodiffusion et de télévision du Mali (ORTM). The agreement strengthens Viory’s presence in West Africa and marks a major step in its mission to elevate Global South voices on the international stage

As Mali’s national broadcaster, ORTM plays a vital role in informing and connecting millions of people across the country. Under this MoC, Viory and ORTM will collaborate on international news coverage, cultural and public event promotion, technical cooperation, digital innovation, and knowledge sharing, strengthening broadcasting capabilities and ensuring stories from Mali and the wider West African region reach global audiences with greater visibility.

Zulayho Siddikova, General Manager of Viory, said: “Partnering with ORTM, Mali’s most prominent broadcaster, is a moment of real significance for Viory. It allows us to expand our presence in West Africa and ensure that the perspectives of Mali and its people are represented globally. ORTM’s reach and reputation make it an invaluable partner as we continue building a strong, diverse network across the Global South.”

Mr. Hassane Baba Diombélé, Director General of ORTM, added: “Our MoC with Viory represents a new chapter for ORTM in expanding our reach and capabilities across borders. Working together with the video news agency of the Global South allows us to amplify Malian stories, connect with broader audiences, and enrich the diversity of media content available to our viewers.”

This agreement comes amid a period of rapid growth for Viory in Africa. In recent months, Viory has signed MoCs with Agence Tunis Afrique Presse (TAP) and the O.I.C States Broadcasting Union (OSBU) at the Arab Radio and Television Festival in Tunisia, as well as the Ethiopian Broadcasting Corporation. These partnerships reflect Viory’s growing role in uniting media organizations across the continent, supporting shared growth, and ensuring African perspectives are more prominently represented in global coverage.

With ORTM joining this growing network, Viory strengthens its presence in the region and underscores Mali’s role as a cultural and media hub, while advancing Viory’s mission to ensure African stories shape global narratives.