Majid Al Futtaim & Publicis Media Form AI Partnership

Precision Media, the retail media arm of Majid Al Futtaim, has unveiled a significant partnership with Publicis Media Middle East. Marking the largest agency collaboration in the region for Precision Media, this alliance is set to deliver a sophisticated suite of omnichannel advertising solutions powered by artificial intelligence. The joint effort is grounded in leveraging data intelligence and advanced measurement capabilities to provide advertisers with more effective and accountable media outcomes.

A New Era of Targeted Retail Engagement

As retail media emerges as a cornerstone of contemporary marketing strategies, Precision Media is redefining how brands connect with consumers by uniting physical and digital experiences. This partnership enhances brands' ability to engage with high-intent shoppers by drawing on historical purchasing data to deliver highly relevant, personalized messages. The result is a seamless omnichannel ecosystem that elevates both targeting accuracy and overall media efficiency.

Dr. Gunther Helm, Chief Executive Officer at Majid Al Futtaim Retail, stated: “By tapping into a network that reaches over six million unique, Precision Media is redefining the role of retail media within broader media strategies. Through deep customer insights and AI-powered in-store engagement combined with real-time transactional data, we enable brands to achieve precision targeting, measurable impact, and meaningful customer reach.”

“Through our partnership with Publicis Media Middle East, we aim to serve as the trusted media partner for brands seeking seamless and meaningful customer engagement through an integrated omnichannel approach.” added Helm.

Enhanced Digital Footprint Across Carrefour Stores

Through this partnership, brands within the Publicis portfolio gain access to an expansive network of 212 digital screens located across 25 Carrefour hypermarkets in the UAE. These screens are powered by advanced sensor-based AI, enabling real-time responsiveness to shopper demographics and in-store behaviour. This creates a dynamic, adaptive advertising environment where messages are tailored to resonate more powerfully with their intended audiences.

Tony Wazen, CEO of Publicis Media Middle East, said: “Majid Al Futtaim is one of the most influential retail players in the region, and a long-standing strategic partner for Publicis Media. As their retail media network continues to grow and mature, this collaboration marks a natural next step in our shared journey. By combining Precision Media’s data-rich environment with our omnichannel planning capabilities, we’re unlocking smarter, more connected retail media solutions that deliver measurable impact for brands and meaningful experiences for consumers.”