Julie Hanse Joins MassiveMusic as MENA Partnerships Director

MassiveMusic Dubai, recognized as the Middle East’s premier creative music and sonic branding agency, has announced a significant addition to its leadership team. Julie Hanse has been appointed as Director of Partnerships for the MENA region, a move that reflects the agency’s ongoing commitment to deepening its presence and expanding its offerings across the Middle East and North Africa.

Leading Strategic Growth in Partnerships

Julie Hanse steps into her role at a pivotal time as MassiveMusic continues to broaden its regional impact. With this appointment, she will spearhead the company’s partnership strategy across MENA, focusing on identifying fresh opportunities for collaboration and cultivating relationships with key industry stakeholders. Her role is central to driving the agency’s growth trajectory through innovative alliances and strategic engagements.

Julie brings over ten years of international experience in the music business to the role. Her career began in New York City, following her graduation from the Clive Davis Institute of Recorded Music at NYU’s Tisch School of the Arts, where she specialized in music business, production, and legal frameworks. Her professional path includes roles at industry heavyweights such as Kobalt Music Group, 300 Entertainment, and The Orchard under Sony Music, where she honed her skills in A&R, publishing, legal negotiations, and campaign strategy.

Academic Insights into Music and Technology

In addition to her industry experience, Julie has an academic foundation that complements her strategic perspective. She holds a Master of Science in Strategic Marketing from Imperial College Business School in London, where she focused on how emerging technologies are transforming the music landscape. This combination of practical and academic expertise positions her uniquely to contribute to MassiveMusic’s mission of reshaping sound branding and musical storytelling in the region.

Pierre Carnet, Managing Director, MassiveMusic Dubai, said: “MassiveMusic Dubai has gone from strength to strength since setting up in the Middle East in 2022, delivering quality, tailor-made, award-winning sonic branding strategies for a wide range of businesses in an equally wide range of sectors - from established household names like the RTA and Careem to new ventures such as KSA’s recently-launched AROYA Cruises. Julie’s appointment comes at a new and exciting phase in our growth, and her expertise, experience, energy and fresh ideas are key to our continued success as we expand our team, customer base, project portfolio and footprint in MENA.”

Julie Hanse, Director, Partnerships, added: “I am thrilled to join MassiveMusic, particularly in the diverse, dynamic hub of Dubai. The MENA region continues to rapidly evolve, and it’s an exciting time for the music and branding sectors. This part of the world is delivering a huge wave of innovative talent and groundbreaking work, and I am fortunate to be part of it. MassiveMusic is at the forefront of shaping sonic identities in the Middle East - and globally. I look forward to contributing to the company’s further growth here in the region.”

MassiveMusic’s clients in MENA include Careem, RTA, BSF (formerly Bank Saudi Fransi), AROYA Cruises, TikTok, Ithra, Alrajhi Bank and NEOM.