Emirates NBD is New Title Partner for Abu Dhabi Grand Prix Concerts

Emirates NBD, a leading banking group in Middle East, North Africa and Türkiye (MENAT) region, was announced as the new title partner of the Abu Dhabi Grand Prix After-Race Concerts – four days of live music performances included with Formula 1 race tickets.

The partnership transforms the renowned concert series into the ‘Emirates NBD After-Race Concerts’ and positions the bank at the heart of the region's most anticipated entertainment experiences, highlighting its role in supporting the UAE's thriving cultural and sporting ecosystem.

As part of the partnership, the coveted Golden Circle experience, which provides priority access closer to the stage, is rebranded as the ‘Emirates NBD Golden Circle Upgrade’.

Through this collaboration, Emirates NBD will gain strong brand visibility reaching thousands of concertgoers, while creating exclusive customer experiences including VIP access, behind-the-scenes artist meet-and-greets and enhanced hospitality packages that reinforce the bank's position in lifestyle banking.

Commenting on the partnership, Yousuf Saeed Mohd, Group Head of Priority and Personal Banking, and Retail Banking Sales at Emirates NBD, said: “At Emirates NBD, we are pleased to be named the official title partner of the Abu Dhabi Grand Prix After-Race Concerts, the UAE's biggest entertainment weekend, and help bring global music stars to Abu Dhabi. Both Emirates NBD and the Abu Dhabi Grand Prix organisers share the same ambition: building the UAE as the most attractive place to visit, live and invest in, while engaging in meaningful partnerships that create value for our local communities, and this collaboration demonstrates our commitment to that shared vision."

David Powell, Chief Strategy & Business Development Officer at Ethara - F1 promoter and organiser of the Formula 1 Etihad Airlines Abu Dhabi Grand Prix, shared: "We are proud to welcome Emirates NBD to the Abu Dhabi Grand Prix as title partner of the After-Race Concerts and Golden Circle Upgrade. Their commitment to progress and excellence aligns perfectly with our vision of bringing extraordinary experiences to audiences from around the world, and we are looking forward to creating unforgettable moments together.”

The After-Race Concerts have become synonymous with the Abu Dhabi Grand Prix weekend, featuring internationally acclaimed artists who perform exclusively for Formula 1 ticket holders. Past concerts have featured global superstars including Kendrick Lamar, The Weeknd and Rihanna. In 2024,110,000 people attended the concerts at Etihad Park, with Eminem’s performance being the biggest night that drew 41,800 fans.

The 2025 concert line-up features five artists performing across the Grand Prix weekend: Benson Boone will take the stage on Thursday, 4 December 2025, followed by Post Malone with support from Elyanna on

Friday, 5 December 2025. Metallica will headline Saturday, 6 December 2025, with Katy Perry closing out the series on Sunday, 7 December 2025.