Disney and UK's ITV Partner for Joint Streaming Deal

In a move that reshapes the streaming landscape in the UK, The Walt Disney Company and ITV have announced a groundbreaking content-sharing agreement. This pioneering partnership introduces mutual promotional showcases, ‘A Taste of ITVX’ on Disney+ and ‘A Taste of Disney+’ on ITVX, offering viewers across both platforms a unique chance to experience the best of British and global storytelling. It marks a significant deepening of the ongoing collaboration between two of the most influential names in entertainment.

New Viewing Experience Begins Mid-July

Beginning 16 July, subscribers of both platforms will gain access to an evolving selection of top-tier content from the other service. The curated programming, updated regularly, is designed to broaden viewer horizons, increase content discovery, and allow audiences to sample celebrated titles they may not typically encounter. This reciprocal exchange reflects the strengths of each brand while tapping into the appetite for high-quality programming from varied sources.

ITVX Content Coming to Disney+ Audiences

For Disney+ users in the UK, the new offering means an immersive introduction to ITV’s standout content. From award-winning dramas like Mr Bates vs The Post Office and the tense spy series A Spy Among Friends, to popular reality fare such as Love Island, the lineup is both eclectic and engaging. Classic British dramas like Endeavour and Vera are also featured, along with crime thriller Karen Pirie, whose second season is set to debut on ITVX. Entertainment shows like Olivia Attwood’s Price of Perfection and quiz favourites like The 1% Club round out the selection—all available to Disney+ viewers without any additional charge.

Disney+ Originals Debut on ITVX

Conversely, ITVX viewers will be introduced to a rotating showcase of premium content from Disney+. Under the banner ‘A Taste of Disney+’, this collection offers a sample of Disney’s acclaimed originals and beloved franchises. Among the first titles to appear are FX’s Emmy-winning series The Bear, the Star Wars universe’s Andor, the hit whodunit Only Murders in the Building, and reality docuseries such as The Kardashians and The Secret Lives of Mormon Wives. Beloved animated classics like Phineas and Ferb and Lilo and Stitch: The Series will also be included. This preview rail will be available to all ITVX users, and accessible ad-free for ITVX Premium subscribers.

An Extension of a Long-Standing Relationship

This strategic initiative adds a new dimension to the long-running relationship between Disney and ITV. Already collaborating on major titles, ITV serves as the UK’s free-to-air partner for Disney+ originals like Renegade Nell and the upcoming Under the Bridge. Meanwhile, ITV Studios continues to play a significant role behind the scenes, producing major Disney+ series such as Rivals, Suspect: The Shooting of Jean Charles de Menezes, and the much-anticipated return of the classic dating show Blind Date.

A Shared Vision for Global Entertainment

At its heart, this cross-platform showcase underscores both companies’ shared commitment to delivering world-class entertainment while nurturing audience engagement through innovation. By breaking traditional content boundaries and providing viewers with curated glimpses into each other’s storytelling strengths, Disney and ITV are not only enhancing the streaming experience but also redefining how platforms collaborate in an increasingly competitive digital era.

Joe Earley, President, Direct-to-Consumer, Disney Entertainment, commented: “We are proud of this innovative collaboration with ITV, which will allow us to bring Disney+ customers some of the UK’s favourite and buzzworthy shows and encourage ITVX viewers to discover some of Disney+’s award-winning series and blockbuster films.” 

Kevin Lygo, Managing Director of Media and Entertainment, ITV, said: “Disney are fantastic partners with a brilliant breadth of content. This mutually beneficial alliance allows us to show our complementary audiences a specially selected collection of titles, regularly updating, that gives a flavour of the range in our respective offerings. For us, this deal means even more great content for viewers on ITVX, and even more opportunity for viewers to find and enjoy our distinctive titles and services.”