How is the rising global tourism fuelling the growth of the hospitality space?

by Tilottama Banerjee 1 year ago Hospitality World Travel & Tourism Council

Uncover how the surging global tourism and increasing travel demands are reshaping and propelling growth in the dynamic & thriving world of hospitality sector.

The rapid growth of the global economy, increased connection, and accessibility have influenced the development of the Indian hospitality and tourism sector. In recent years, India's financial prowess has significantly increased. More restaurants, hotels, and entertainment facilities have been built as a result of a quickly expanding domestic industry. Over 50 million jobs were created by the hospitality and tourism sector in FY20, demonstrating the crucial role this sector plays in the creation of employment globally. It is anticipated to support around 75 million jobs by 2029. The industry also draws a significant amount of FDI, which helps it continue to grow.

The COVID-19 pandemic caused significant disruptions in the world's hotel sector. Later lockdowns and severe travel restrictions greatly hampered the sector. While tourism contributed 10.4% of the global GDP in 2019 (worth $9.170 billion), it only made up 5.5% of the GDP in 2020 (worth $4,671 billion). The hotel business overcame incredible obstacles while working hard to survive the pandemic. Major experts concurred that the immediate focus should be on increasing demand and marketing the country internationally to revive the business. A deliberate effort is needed to develop this industry back, along with focusing on its essential services. To regain traveller confidence, airports, transportation hubs, and important tourist destinations should also receive COVID safe accreditation.

The need for more travel experiences, better transit infrastructure, and more disposable income have all contributed to the exponential rise of the global tourism business in recent years. The hospitality industry has seen significant growth and expansion as a result of the boom in worldwide tourism. This article examines the ways that increasing international travel is promoting the expansion of the hotel industry and identifies important elements influencing this upward trend.

Various Factors In The Hospitality Sector

The huge rise in international travel is one of the main factors boosting the hospitality sector. More individuals are travelling to various locations around the world as a result of low-cost carriers, better connectivity, and streamlined visa procedures. Because of the increase in international travel, there is a growing need for lodging, from five-star hotels to more affordable alternatives, which is helping the hospitality industry grow.

Travellers are looking for unusual and off-the-beaten-path destinations as the world's tourism industry continues to expand. New tourism hotspots have emerged as a result of this trend, particularly in less well-known developing nations and regions. The increase in tourists has made it possible to build hotels, resorts, and other hospitality facilities, which has fueled the rise of this industry. The way individuals seek and book accommodations have completely changed as a result of the development of technology and online booking platforms. Travellers may easily compare costs, read reviews, and make bookings thanks to the availability of a wide choice of options. This change has increased competition among hospitality providers, spurring the creation of fresh and creative tourist-attraction ideas and further accelerating the industry's expansion. In many nations, the middle class is expanding, which has increased discretionary income and allowed more individuals to travel both domestically and abroad. As a result, there has been an increase in demand for lodging that suits the tastes and financial constraints of this growing middle-class section. Hotels and other hospitality providers are adjusting to this demographic transition by providing these travellers with accessible and personalised experiences.

Governments all around the world are investing in the growth of their tourism industries because they recognise the economic benefits of tourism. To draw tourists and strengthen local economies, this includes infrastructure improvements, advertising efforts, and regulatory changes. As a result, more money is being invested in the hospitality industry, and new hotels, resorts, and other tourist accommodations are being built to accommodate the rising number of tourists. Modern travellers want more from their accommodations than just a place to sleep; they want customised services and immersive travel experiences. Boutique hotels, eco-lodges, and themed lodgings that provide distinctive and memorable experiences have grown in popularity as a result of this demand. Additionally, to broaden their offerings and support the industry's expansion, hotel providers are introducing wellness centres, cultural experiences, adventure sports, and culinary adventures.

Meetings, incentives, conferences, and exhibitions are just a few examples of how business travel impacts the hotel industry. There is a rising need for corporate lodging, conference centres, and event spaces as globalisation and cross-border trade expand. Because this group of travellers needs specialised accommodations and services, business-focused hotels and meeting locations have emerged.

What Will Happen Next?

The world is currently experiencing a severe energy shortage due to a perfect storm of numerous reasons that have increased global energy demand beyond what the planet's finite resources can supply. Russia's invasion of Ukraine, one of Europe's primary suppliers, has been added to this. The hospitality industry has an even greater incentive to make efforts to switch to renewable energy sources where possible while the world struggles to hasten the development of green infrastructure. This is because doing so not only fulfils our environmental and social responsibility but also lessens our reliance on specific states, which encourages the weaponization of energy. Compared to other industries, hospitality organisations are more affected by societal and environmental changes since their ability to function profitably depends on a stable environment. According to a recent PwC study of CEOs worldwide, CEOs of hospitality and leisure businesses are significantly less optimistic than CEOs of other industries about their companies' chances for revenue growth shortly.

Hotel owners need to develop innovative ways to get through these obstacles because of industry disruptors, a wave of consolidation, and several outside factors that have an impact on their operations. Future difficulties that businesses are now developing solutions for are the product of innovative thinking among CEOs and business executives around the globe.

In conclusion, the expanding global tourism sector is a key factor in the expansion of the hospitality sector. The need for lodging, dining, and other hospitality services is rising as more people travel for pleasure, business, and adventure. Due to the increase in tourism, the hospitality sector has been able to grow and diversify its product offerings. Higher occupancy rates and revenue streams are being seen in hotels, resorts, vacation rentals, and other accommodation facilities. Additionally, the increase in international travel has given rise to new tourism markets, opening chances for hospitality businesses to enter underserved areas. To improve customer happiness, the hospitality industry has also adjusted to the changing demands and preferences of travellers by implementing technology, environmental initiatives, and personalised experiences. It is anticipated that the hospitality sector will play a crucial role in meeting the wide range of traveller needs and assisting in the overall economic growth of destinations all over the world as the global tourism industry continues to thrive. To be competitive and secure long-term success in the shifting tourism scene, hospitality organisations must, nevertheless, adapt to shifting consumer expectations, harness technology, and prioritise sustainability.

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