DNATA Travel Group & The Tourism Authority Of Thailand Sign New Agreement To Improve Tourism In Thailand

The Tourism Authority of Thailand (TAT) and DNATA Travel Group, a renowned global travel services provider, have inked a Strategic Partnership Agreement aimed at elevating tourism in Thailand. This significant collaboration was solidified on Monday, May 6th, 2024, at the Thailand Pavilion during the Arabian Travel Market 2024 in Dubai, UAE. The core objective of this partnership is to harness DNATA's extensive global network, with a particular focus on the GCC region, to bolster tourist arrivals from the Middle East to Thailand. By concentrating on specific niche markets and showcasing premium leisure destinations within Thailand, both TAT and DNATA aspire to amplify Thailand's allure and captivate discerning travellers. Outlined in the Strategic Partnership Agreement are plans for TAT and DNATA to join forces on a series of collaborative promotions designed to elevate Thailand's tourism standing across GCC countries, including the UAE, Oman, Bahrain, and Saudi Arabia. These promotional initiatives will target niche tourism segments such as sports, luxury, honeymoon, and wellness, offering tailored experiences to travellers in search of unique and unforgettable vacations.

The signing ceremony took place at the Thailand Pavilion, ATM 2024, and was officiated by Ms. Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, and Mr. John Bevan, CEO of the DNATA Travel Group. Also in attendance were Mr. Rashid Al Awadhi, Senior Vice President – Middle East and India at the DNATA Travel Group, Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing, and Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, alongside other dignitaries from both organizations.

Ms. Thapanee Kiatphaibool, TAT Governor, stated, “The Tourism Authority of Thailand is pleased to collaborate with the DNATA Travel Group. Through this agreement, our goal is to collectively implement the most effective strategies and practices to expand Thailand’s marketing presence and establish it as a 'Quality Leisure Destination.' This initiative emphasizes enhancing Thailand’s reputation as a unique leisure destination that offers unparalleled quality and value. We aim to achieve a balance between tourism growth and its social and environmental implications by crafting 'value-added experiences' and ensuring harmony between revenue generation, community engagement, and environmental conservation.”

Mr. John Bevan, CEO, DNATA Travel Group, said: “The focus on high-value niche markets aligns with DNATA's strategy to attract visitors who seek premium experiences and are willing to invest in unique products and services. I believe that the partnership between TAT and DNATA Travel Group marks a significant milestone in the efforts to enhance tourism to Thailand and underscores the commitment of both organizations to deliver exceptional travel experiences to visitors from the Middle East and beyond.”