Paul Algeria presents a whole new menu to the Middle East and North Africa

PAUL, the celebrated French eatery and bakery, is marking its 20th anniversary in the Middle East and North Africa with the commencement of an exciting new phase. This milestone brings forth fresh additions to its food and beverage offerings, including the introduction of an All Day Brunch section to its menu.

Having originated in France in 1889, PAUL has expanded its presence globally with over 750 stores spanning 51 countries. PAUL Arabia, under the AZADEA Group, made its debut in the Middle East in 2003, starting in Kuwait and the UAE. Presently, the brand boasts a strong presence across eight MENA countries, with more than 110 outlets, earning a reputation for culinary excellence in Bahrain, Egypt, Jordan, Kuwait, KSA, Oman, Qatar, and the UAE. In addition to its well-loved pastries, bread, cakes, and a comprehensive menu for breakfast, lunch, and dinner, PAUL is now introducing an All Day Brunch section featuring seven distinctive dishes influenced by flavors from around the globe. A highlight is the Salmon Croll, featuring poached eggs on smoked salmon with tartar cream cheese and rocket leaves, served over a croissant croll, adorned with PAUL’s signature hollandaise sauce and crispy crushed onions.

Maxime Holder, the Global CEO of PAUL, expressing his enthusiasm for the 20th anniversary celebrations said “We are thrilled to celebrate this significant milestone for PAUL Arabia. It is a testament to our enduring commitment to sharing our passion for French cuisine and culture with the Middle East and North Africa. As we embark on this exciting new chapter, we look forward to expanding our presence and delighting our guests with new and improved dining experiences.”

For those seeking a brunch masterpiece, the new Brunch Burger is a must-try—a juicy beef patty topped with turkey, Emmental cheese, fried eggs, candied bacon, and Sriracha Honey Mayo, served in PAUL’s signature soft potato bun. Both dishes come with Allumette potatoes, completing the culinary indulgence. Other offerings in the All Day Brunch menu include the Halloumi Pesto Quinoa, Miso Avocado Toast, Steak & Eggs, and two Acai Bowls. The menu has also seen enhancements in other sections, with a range of dishes offering a symphony of flavors and textures. Notable additions include the Crusted Feta Chilli Honey, featuring feta cheese coated in white and black sesame with chili honey, and the Shrimp Burrata Rosé, a linguini pasta topped with shrimps, burrata cheese, and a delectable rosé sauce.

The celebration of PAUL Arabia’s 20th anniversary extends to a special dessert selection. Indulge in the heavenly Apple Tarte Tatin, a combination of crunchy puff pastry filled with apple, caramel sauce, and vanilla Chantilly cream. For chocolate enthusiasts, the Chocolate Fondant and Chocolate Choux au Craquelin provide velvety delights. The new menu is available at all PAUL stores across Bahrain, Egypt, Jordan, Kuwait, KSA, Oman, Qatar, and the UAE. Experience the culinary journey and celebrate two decades of PAUL's presence in the region.