MealPlanet Raises $6 Million to Revolutionise Middle Eastern Meal Plan Delivery

MealPlanet, a UAE-based food-tech startup, has successfully raised $6 million in a seed funding round. This significant investment was led by prominent regional venture capital firms, including Middle East Venture Partners (MEVP), AlTouq Group, Sanabil 500, Faith Capital, and Alturki Ventures. The round also attracted well-known entrepreneurs, such as Marc Lore and Samih Toukan, adding further credibility to the startup's potential.

Founded by Entrepreneur Khalid Baareh

Established in 2024 by serial entrepreneur Khalid Baareh, MealPlanet was created to fill a critical gap in the food-tech industry. The platform stands out as the first meal plan delivery app that connects consumers with a diverse range of brands. MealPlanet provides a comprehensive lifestyle solution, enabling users to discover, subscribe to, and manage their meal plans with ease, all through a user-friendly interface.

“We are thrilled to be backed by leading venture capital firms that share our vision and actively support our growth,” said Khalid Baareh, Founder and CEO of MealPlanet. “The funds will fuel our expansion plans and the continuous development of our proprietary technology stack, utilizing intelligence to enhance and customize the consumer experience.” He added, “We are focused on digitizing the meal plan delivery experience in the Middle East and providing consumers with unparalleled convenience, variety and flexibility.”

Partnership with Trusted Brands

MealPlanet has already partnered with over 100 reputable brands, ensuring a wide variety of meal options for its users. Some of the trusted partners include Prep & Co, Basiligo, PrepHero, The Lean Co., Aleen’s, Pura, Health Road, Nutrition Kitchen, Healthy Little Secrets, Freshii, and Embody Fitness. With many more brands expected to join soon, the platform is rapidly expanding its offerings.

Walid Mansour, Co-founder & Co-CEO of MEVP, said, “We see a huge opportunity in the growing meal planning market, fuelled by the rising demand for healthy and convenient eating options. We're excited about MealPlanet's potential to lead this trend with its innovative technology and dedicated team. By aggregating various meal plans and offering top-notch service, MealPlanet is set to become a leader in promoting healthy lifestyles through smart technology and great offerings”.

Regional Expansion Plans

Beyond its current operations in the UAE, MealPlanet is preparing for regional expansion. The startup plans to enter the Saudi Arabian market in the first quarter of 2025, marking the beginning of its broader regional growth strategy.