GRIF Returns As A Part Of FHS Saudi Arabia 2024

The anticipation is building as the Global Restaurant Investment Forum (GRIF) prepares to make its mark again in Riyadh as part of the highly anticipated Future Hospitality Summit (FHS) Saudi Arabia 2024. GRIF, renowned for fostering knowledge, connections, and inspiration within the global restaurant investment industry, has a rich history of organising successful events since its inception in 2014. Previous editions have been held in prominent cities like Dubai, London, Nairobi, and Amsterdam, and now Riyadh takes centre stage from April 29 to 30 at the prestigious Mandarin Oriental Al Faisaliah, followed by a culinary tour of Via Riyadh on May 1.

The Industry's Future

GRIF@FHS-Saudi kicks off with a forward-looking agenda, featuring insights from leading futurists Martin Raymond and Christopher Sanderson, who will delve into the future demands of the hospitality consumer, particularly within the luxury hospitality sector in the Kingdom. A panel discussion will follow, exploring the resulting opportunities in the F&B space, featuring industry experts Hicham Hassouni, Mohammed Jawa, and Ada Renedo. The program continues with Simon Wright addressing the evolving F&B landscape in Saudi Arabia, followed by a panel discussion with industry leaders Talar Keshishian, Vikram Natarajan, and Madan Manjeshwar. GRIF emphasises the importance of data-driven decision-making, with Foresight Insights discussing how industry data can provide a competitive edge.

Data-Based Perspectives

Sam Bakhshandehpour's talk on the intersection of traditional media and social impact promises to be compelling, highlighting the journey of JOSÉ ANDRÉS GROUP and its purpose-led initiatives through World Central Kitchen. The forum also explores the role of F&B in enhancing hotel profitability, including revenue maximization strategies and the financial viability of sustainability initiatives, presented by James Hacon and Emma Banks respectively. Katch International, a prominent PR agency with a strong presence in Dubai and Saudi Arabia, will support GRIF's communications for this edition, leveraging its expertise to empower entrepreneurs and amplify brand visibility in the dynamic Saudi market.

The Public Relations Associate

GRIF-Saudi Arabia 2024 offers unparalleled networking opportunities, business growth insights, and industry expertise. Don't miss out on this exceptional event—register today via the website. For more information, visit www.grif.com and www.futurehospitality.com.