Deliverect and Keeta Partner to Boost Saudi Arabia's F&B Industry

Deliverect, a global ecosystem of on and off-premise solutions that boosts productivity, revenue and helps generate data insights for business owners, and Keeta, the international subsidiary of Meituan, have reaffirmed their commitment to help accelerate the growth of Saudi Arabia’s F&B industry and contribute to the Kingdom’s economy.

One year has passed since Keeta partnered with Deliverect to launch its operations in the Kingdom of Saudi Arabia, which sees businesses benefit from a two-way integration system to help restaurant owners manage their online orders on a single platform.

With the integration, Deliverect oversees the connection between Keeta and the business’s in-house order management system and sends automatic order status updates to Keeta while its orders are integrated directly to their POS. In addition to a comprehensive overview of all orders on a single device, Keeta menus can be synced and managed by owners.

Since the partnership commenced, many locations across the Kingdom are leveraging the integration system. It comes at a vital time when Deliverect is investing significantly to expand its operations in the region, particularly Saudi Arabia and is committed to supporting its 2030 Vision strategy.

Naji Haddad, Vice President of EMEA at Deliverect, said: “It has been more than two years since Deliverect joined hands with Keeta, with this partnership beginning in Hong Kong and has now expanded into the Kingdom of Saudi Arabia where it continues to thrive.

“The country’s F&B industry is undergoing a major transformation that is central to boosting its national economy as part of the Saudi 2030 Vision, and our expertise and knowledge in this key market are helping streamline food deliveries and operations for companies of all sizes to enhance customer experiences and maximise their revenues."

“As the Kingdom continues to grow rapidly, this integration solidifies both companies’ positions as leaders in restaurant technology and delivery logistics.”

Keeta today serves more than 20 cities, including Riyadh, Jeddah, Makkah, Madinah, and the Eastern Province. Today, the company partners with over 48,000 local restaurants and supports a fleet of more than 49,000 riders, contributing to the Kingdom’s digital economy. This milestone reflects Keeta’s mission to make food delivery more accessible, efficient, and rewarding for both customers and restaurant partners, while highlighting its long-term commitment to growing alongside the Kingdom’s F&B ecosystem.