Eaton Strengthens Their Egypt Presence With New Initiatives

Intelligent power management company, Eaton, is expanding its presence in Egypt by opening a new office in Cairo. This strategic move is part of Eaton’s broader growth plan within the region's commercial and industrial sectors. The establishment of the Cairo office will enhance Eaton’s ability to deliver advanced power management solutions across key industries, including oil and gas, utilities, construction, and data centres.

Strategic Partnerships to Enhance Service Delivery

Eaton is further solidifying its commitment to the Egyptian market by forming strategic partnerships with leading local manufacturing partners specializing in Low Voltage and Medium Voltage Systems. These partners include Egyptian Manufacturing & Advance Systems Co. (EMAS), Madkour Industries, 2M Electric Group, Technical Projects Company (TEPCO), and Lectro El Habashy for Electric Works (Lectrobar). These collaborations are intended to improve Eaton’s service delivery and market reach, ensuring that customers receive customized, high-quality solutions tailored to the specific needs of the Egyptian market.

Launch of Second Customer Experience Centre in the Middle East

The new Cairo office will also be the home of Eaton’s second Customer Experience Centre (CEC) in the Middle East, following the successful launch of the first CEC in Dubai in 2023. This state-of-the-art facility will provide customers with hands-on experience with Eaton’s latest technologies and solutions, fostering deeper engagement and collaboration.

Qasem Noureddin, Managing Director, Eaton Middle East, commented: “The opening of our Cairo office, alongside our partnerships with EMAS, Madkour Industries, 2M Electric Group, TEPCO and Lectrobar, marks a significant milestone in our regional growth strategy. Egypt’s rapid commercial and industrial development presents vast opportunities for us to support our customers with innovative power management solutions. These partnerships will enable us to better serve our clients, enhancing their operational efficiency and sustainability.”

According to recent reports, Egypt’s commercial real estate market is projected to reach USD 370.60 billion by 2024, with an annual growth rate of 9.98% from 2024 to 2028. The construction sector in Egypt is also poised for robust growth, with the market size estimated at USD 50.78 billion in 2024 and expected to reach USD 75.97 billion by 2029, driven by substantial investments in infrastructure and industrial projects.

Strategic Expansion to Capitalize on Regional Growth

Eaton’s expansion in Egypt, coupled with these strategic partnerships, aligns with its broader strategy to capitalize on the region’s economic growth and infrastructure development. The new office and collaborations will strengthen Eaton’s ability to offer localized support and services, reinforcing its leadership in power management solutions across the Middle East.

Ahmed Mattar, Country Manager, Eaton Egypt, added: “This expansion not only strengthens Eaton’s footprint in Egypt but also highlights our commitment to working closely with local partners. By combining Eaton’s global expertise with the capabilities of EMAS, Madkour, 2M Electric Group, and Lectrobar, we are well-positioned to deliver comprehensive power management solutions that address the unique needs of the Egyptian market.”

Dynamic and Interactive Customer Experience Centres

The Customer Experience Centres (CECs) offer a dynamic and interactive environment where customers can explore Eaton’s comprehensive portfolio of power management solutions. These CECs provide immersive experiences that showcase the latest advancements in energy efficiency, safety, and sustainability, highlighting Eaton’s commitment to innovation and customer satisfaction.

Agreement with Jebel Ali Free Zone for Sustainable Campus

As part of its continued regional growth, Eaton has signed an agreement with Jebel Ali Free Zone (JAFZA) to develop a new sustainable campus. This campus will bring together Eaton's Dubai-based commercial, manufacturing, and support functions, providing additional capacity for future growth.

Expansion of Research, Engineering, and Manufacturing Capabilities

The new campus project will expand Eaton's research, engineering, and manufacturing capabilities, significantly boosting Dubai's role in advanced manufacturing of electrical and electronic components. These components are essential for delivering safe and efficient power to various industries, including data centres, buildings, and solar energy. The construction of the facility, covering over 500,000 square feet, is set to begin in 2025, with completion expected in 2026.