Eureeca Expands Investment Access Bolstering UAE IPO Market

Eureeca, a UAE-based and globally regulated digital investment platform, has solidified its position as a premier gateway for international investors seeking access to high-profile UAE initial public offerings (IPOs). After successfully facilitating investments in the Lulu Group IPO, Eureeca is now gearing up to drive further participation in the UAE's rapidly expanding IPO ecosystem, projected to reach a valuation of USD 6 billion by 2025. Among the most anticipated listings is the Etihad Airways IPO, scheduled for the same year.

Lulu Group IPO: Record-Breaking Success

The Lulu Group IPO generated gross proceeds of USD 1.72 billion in 2024, witnessing an extraordinary demand that led to an oversubscription by more than 25 times across all investor categories. Eureeca was pivotal in attracting regional and international investors, with 55% of the platform's total subscriptions originating from global investors across 14 countries and 25 nationalities.

Sam Quawasmi, Co-CEO and Co-founder of Eureeca said: “Lulu Group’s IPO demonstrated the power of Eureeca’s technology in providing seamless and secure online access to high-growth opportunities in the region. We are committed to democratising investment access by offering a simplified, transparent, compliant and efficient process for international, regional and local investors to participate in UAE IPOs.”

Strong Local Participation Across Channels

Alongside international interest, the Lulu Group IPO also drew thousands of local investors through various subscription channels, including UAE-based banks and brokerage firms. Eureeca’s streamlined investment process allowed investors to bypass traditional hurdles, offering a seamless subscription experience directly from their mobile phones.

Simplified Three-Click Investment Process

Eureeca’s user-friendly platform revolutionizes the investment journey with a three-click subscription process. Investors can browse available IPOs, subscribe, and invest using bank transfers or card payments—all without the need for physical paperwork, stamps, or visits to government entities for a National Investor Number (NIN).

Effortless Share Selling Without a Broker Account

When it comes time to sell shares, Eureeca ensures the same simplicity. Investors can execute sales with just three clicks through the platform, eliminating the requirement for a trading account with a local broker. This efficient, paperless approach underscores Eureeca's commitment to democratizing investment opportunities.

UAE IPO Market: A Reflection of Economic Growth

The surging demand for UAE IPOs highlights the region's economic diversification, robust capital markets, and increasing appeal to foreign investors. The 2025 IPO pipeline remains strong, with prominent names like Etihad Airways, Dubizzle, Five Holdings, and Alpha Data expected to go public, further enhancing investment opportunities.

“Eureeca is well-positioned to capitalise on this momentum, leveraging its strong regulatory infrastructure and technology to enable international investor access into the UAE in a fully compliant manner. International customers, fans and employees of the anticipated Etihad Airways IPO can participate seamlessly and competently through Eureeca’s end-to-end solution, developed for international, regional and local investors,” Quawasmi added.

Strategic Partnerships for Expanded Access

Eureeca’s multi-regulated, cross-border platform now boasts 55,000 users across 72 countries. A recent strategic alliance with the Abu Dhabi Securities Exchange (ADX) grants direct access to ADX-listed IPOs, with plans to expand into other exchanges and markets in the near future.

Building a Mobile-First Digital Investment Bank

Eureeca is advancing its vision of a mobile-centric, democratized digital investment bank. The app empowers users to explore IPO opportunities worldwide while building diversified portfolios that include private growth companies and other asset classes across multiple geographies.