Visa, a global leader in payments technology, has entered into a landmark partnership with Whish Money SAL, one of the region's foremost fintech innovators. This alliance is poised to redefine the regional financial technology landscape, combining Visa’s cutting-edge solutions with Whish’s dynamic user base of over one million.
Empowering Growth Through Innovation
Through this strategic agreement, Whish Money will gain access to Visa’s robust infrastructure and advanced capabilities for seamless payments and money transfers. In return, Visa will be able to extend its reach and enhance its digital offerings to a wider audience via the Whish platform.
Leila Serhan, Senior Vice President at Visa and Group Country Manager for the North Africa, Levant and Pakistan (NALP) region, commented on the partnership: "This strategic partnership between Visa and Whish is the first in the levant region with an e-wallet and money transfer company, and we align with Whish on multiple pillars, most of which, trust and innovation. This partnership will enable us to bring our advanced payment technologies to a broader audience, facilitating seamless and secure money movement across the world. And as Whish is already present globally and is further expanding its reach, we can further facilitate the international growth through our presence in over 200 countries."
Toufic Koussa, CEO and Co-Founder of Whish Money, added: "We are excited to embark on this new collaboration with Visa which marks a significant milestone for Whish Money. By integrating Visa's cutting-edge technology and services, we are poised to enhance our payment solutions and provide even more secure and efficient financial services to our customers. This partnership underscores our commitment to innovation and excellence in the fintech industry and is a testament to the thorough and careful due diligence Visa undertakes while engaging in such an affiliation given their high compliance standards. Our commitment to compliance and security has enabled us to achieve this unique partnership in the region."
Celebrating a Milestone in Fintech
To mark this pivotal moment, the two companies hosted a formal signing ceremony, symbolizing the beginning of a transformative journey. This partnership signals a powerful step forward in driving fintech innovation and fostering stronger financial ecosystems in the region.
A New Standard for Digital Finance
This collaboration is expected to bring significant advancements to the digital payments sector, both regionally and beyond. By harnessing their mutual strengths, Visa and Whish aim to boost economic progress while setting a new industry standard for security, innovation, and customer-centric financial services.
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