Tap & Mastercard Launch World's First 'Click to Pay' with Passkey

Tap Payments, a leading payment technology provider in the Middle East and North Africa (MENA), has partnered with Mastercard to introduce the world's first Click to Pay service integrated with Payment Passkey. This collaboration marks a significant milestone in secure online shopping, enhancing convenience and safety for consumers worldwide.

Simplifying Payments with Biometric Authentication

Payment Passkeys revolutionize the online shopping experience by replacing traditional One-Time Passwords (OTPs) with advanced biometric verification methods such as fingerprints or facial recognition. This innovation, powered by Mastercard's Payment Gateway through Tap Payments, speeds up transactions and significantly reduces the risk of fraud.

Meeting Consumer Demand for Smarter Security

Mastercard’s research indicates that 90% of consumers prefer biometric security over traditional passwords. The new service blends the secure tokenization of Click to Pay with the seamless verification biometrics offers. It ensures returning shoppers are recognized through their devices or email, creating a swift and secure checkout process while safeguarding sensitive data.

Expanding Fintech Horizons in MENA

Initially launched in the UAE, this innovative service will soon roll out across Eastern Europe, the Middle East, and Africa. This expansion reinforces MENA’s reputation as a rising fintech hub and showcases the region’s commitment to cutting-edge technology.

“At Tap Payments, we are committed to providing our customers unparalleled payment experiences. We believe that every digital transaction is a moment of trust between merchants and shoppers, which is why we continue to implement robust security measures. Our latest collaboration with Mastercard is pushing the boundaries of innovation in eCommerce, making online payments easier, faster and more secure than ever,” said Ali Abulhasan, Co-Founder & CEO Tap Payments.

“Our partnership with Tap Payments introduces a new standard in secure, seamless online transactions. By integrating Click to Pay with Payment Passkey, Mastercard is elevating the eCommerce experience, ensuring shoppers can transact confidently with ease, supported by technology that prioritizes both security and convenience,” said Maria Parpou, Executive Vice President, Mastercard Gateway.

Building a Unified Payment Ecosystem

The technology integrates industry standards from EMVCo, the World Wide Web Consortium (W3C), and the FIDO Alliance, establishing a robust and unified ecosystem for secure digital payments. This collaboration sets a new benchmark for global payment solutions, combining security, efficiency, and user convenience.