Dubai Fintech Startup Fuse Streamlines Payments for Global Businesses in MENA

The financial infrastructure scene in the Middle East and North Africa (MENA) has been completely transformed by Fuse Financial Technologies (Fuse), a revolutionary payments company with its headquarters in Dubai. Fuse provides services to international payment processors, e-commerce sites, and other companies entering the competitive MENA market. Sending and receiving money within the region is made easier by their solution. In the Middle East and North Africa, seamless cross-border transactions are crucial. Two of the top three remittance routes in the world are the United Arab Emirates and Saudi Arabia. Together, these two countries processed $78 billion in payments in 2020 alone, which accounts for a sizeable 7% of their GDP.

Realising that international businesses entering the Middle East and North Africa (MENA) require a simplified interface, Fuse fills in the gap between global reach and local needs. Established in January 2023, Fuse has obtained substantial money from notable investors like as Accel, Sequoia Capital, and The Raba Partnership. With this support, they may fully realise the Middle East and North Africa's enormous business potential.

By providing a single connection point, Fuse reduces the difficulties involved in traversing the payment ecosystem in MENA. Local teams, organisations, or licences are no longer necessary for businesses to function. Businesses may send and receive payments across local schemes with ease using a single API and a consolidated account system, guaranteeing efficiency and compliance. Fuse's unmatched global reach and deeply ingrained local knowledge enable businesses in the MENA area to flourish, spurring innovation and promoting economic progress.

George Davis, the Founder and CEO of Fuse said, “Global companies are eager to tap into the MENA market, but navigating the intricacies of local currencies, payments, and compliance can be daunting. That’s why, we at Fuse, are on a mission to make payments accessible for businesses expanding into MENA by providing a comprehensive financial infrastructure that streamlines the process and fosters growth.”