BFL Group Partners with Tabby for Flexible Payments in UAE Stores

BFL Group, a prominent off-price retail leader in the Middle East, is excited to unveil a new partnership with Tabby, the region’s top shopping and financial services app. This collaboration brings Tabby’s flexible payment solutions to all Brands For Less (BFL) stores across the UAE, providing shoppers with enhanced convenience and flexibility as they shop.

Introducing Interest-Free Payment Plans for In-Store Purchases

For the first time in BFL stores, customers can now use Tabby to split their purchases into four interest-free payments, with no additional fees. While Tabby’s services have been accessible online, this partnership marks its debut in physical BFL locations. This new feature elevates the “treasure hunt” shopping experience BFL is known for, making it both more convenient and enjoyable for in-store customers.

Responding to Retail Trends and Customer Needs in the UAE

This collaboration aligns with current retail trends in the UAE, where demand for flexible payment options continues to grow. BFL Group’s partnership with Tabby demonstrates its commitment to customer satisfaction by providing services that cater to the evolving needs of today’s consumers. By integrating this payment solution, BFL is reinforcing its dedication to enhancing the shopping experience.

Toufic Kreidieh, Executive Chairman of the Board, and Group CEO of BFL Group, commented on the partnership: “At BFL Group, we have always prioritised making shopping flexible for our customers. By partnering with Tabby, we’re taking this a step further by introducing the flexible payment option in our stores, giving customers the ability to buy what they need without worrying about paying everything upfront. We’re making in-store shopping more accessible and enjoyable for our consumers, and this is just one more way we’re making sure our customers have the best experience with us.”

Hosam Arab, CEO and Co-founder of Tabby added, “At Tabby, we are committed to empowering customers with flexible payments and more control over their spending – working alongside retail partners like Brands For Less makes us proud and enables us to bring this mission to life."

Encouraging Shoppers to Discover the New BNPL Option

BFL Group invites shoppers to visit any of its UAE stores to experience the new “Buy Now, Pay Later” (BNPL) service powered by Tabby. This flexible payment option is designed to make shopping more accessible and enjoyable, offering an easy way to explore new items while managing payments seamlessly.