ADIO and NIP Group Partner to Establish Global HQ in Abu Dhabi

The Abu Dhabi Investment Office (ADIO) has partnered with NIP Group Inc. (NASDAQ: NIPG), a global leader in gaming and esports. This multi-year agreement aims to accelerate the growth of gaming, media, and entertainment industries in Abu Dhabi.

NIP Group’s Global Headquarters in Abu Dhabi

As part of this landmark five-year deal, NIP Group will establish its global headquarters in Abu Dhabi, creating new job opportunities within the local esports and gaming sectors. The company will also enhance its operations in key business areas such as esports management, creative content production, game publishing, and talent development.

Building a Thriving Gaming Ecosystem

ADIO and NIP Group will collaborate on a comprehensive gaming and esports strategy, leveraging Abu Dhabi’s strategic location and resources. This initiative aims to position the emirate as a leading hub for digital entertainment and innovation, fostering a dynamic gaming ecosystem that caters to global audiences.

Esports Academy and Creative Studios

A core aspect of the partnership is the establishment of a dedicated esports academy, which will provide professional training for aspiring gamers. Additionally, creative studios will be launched to develop video games that reflect Abu Dhabi’s cultural heritage. The initiative will introduce new intellectual properties, including locally produced content featuring iconic locations such as Al Ain and Al Dhafra.

Investing in Local Talent

The agreement places a strong emphasis on talent development, with NIP Group set to introduce an internship programme for UAE Nationals. Educational initiatives, mentorship opportunities, and a global exchange programme will further nurture the next generation of gaming professionals in the region.

Advancing Abu Dhabi’s Economic Vision

This collaboration aligns with Abu Dhabi’s broader economic strategy, driving the growth of a resilient, knowledge-based economy. By fostering innovation in gaming and esports, the partnership supports the emirate’s vision of becoming a global leader in digital entertainment.

H.E. Badr Al-Olama, Director General of ADIO, said: “ADIO’s partnership with NIP Group reflects our shared ambition to lead creative industries at the cutting edge of entertainment and technology. Welcoming NIP Group to Abu Dhabi marks a significant milestone in this endeavour, and we look forward to jointly shaping a vibrant future for the esports and gaming sector in the region and beyond.”

Hicham Chahine, Co-CEO of NIP Group, said: “We’re delighted to partner with ADIO as we bring together our Eastern and Western businesses, establishing a truly global headquarters that represents not only our growth as a company but the growth of gaming and entertainment in the Middle East. Our selection as a key partner is the ultimate testament to NIP Group’s industry legacy and leadership.”

Mario Ho, Chairman and Co-CEO of NIP Group, added: “This partnership underscores our dedication to sustainable global expansion and operational excellence. This collaboration with ADIO not only reflects our growth ambitions but also our commitment to creating meaningful opportunities for local talent. By creating new jobs and amplifying Abu Dhabi’s leadership in esports and gaming, we aim to empower a new generation of professionals who will drive the gaming and entertainment sector forward in the Middle East and beyond.”