21Shares and Sui Partner to Expand Sui Network Access Globally

Sui's rapid rise in the blockchain ecosystem is gaining new momentum with a major partnership. 21Shares, a prominent global provider of crypto exchange-traded products (ETPs), has entered into a strategic alliance with the Sui Layer-1 blockchain network. This collaboration aims to boost the worldwide adoption of SUI through a series of initiatives, including joint products, research publications, and other ecosystem-driven projects. The partnership reflects growing institutional confidence in Sui’s capabilities.

“Since our earliest research into Sui, we believed it could become one of the most exciting blockchains in the industry, and we’re seeing that thesis play out,” said Duncan Moir, President of 21Shares, who is speaking at Sui’s annual Basecamp conference. “We operate based on conviction but also investor demand, and our planned roadmap with Sui is a reflection of both.”

21Shares Brings Global Expertise and Targets U.S. Market Growth

Based in Zurich, Switzerland, 21Shares has established itself as a key player in Europe’s digital asset market. Now, the firm is shifting more of its focus toward the U.S., aiming to bring its crypto investment products to a wider audience. This strategic pivot comes at a time when demand for institutional-grade blockchain solutions is growing steadily.

“Partnering with Sui speaks to where we see the future of blockchain infrastructure heading,” said Federico Brokate, Head of U.S. Business at 21Shares. “We believe Sui has the technical underpinnings, DeFi and developer ecosystems, and institutional alignment to play a central role in crypto for a long time.”

Sui: Built for Speed, Scale, and User-Centric Innovation

Sui stands out as a high-performance, Layer-1 blockchain engineered for broad adoption. Developed by former Meta engineers, Sui uses an object-based architecture that enables parallel transaction execution and sub-second finality. This unique approach delivers both superior speed and scalability while remaining accessible and intuitive for developers and users alike.

Powering Applications for Consumers and Institutions

Sui’s ecosystem supports a wide range of real-world applications. Consumer products like the SuiPlay0X1 gaming console showcase their potential in entertainment, while tools like zkLogin simplify onboarding by enabling gasless transactions, lowering barriers for mainstream users. On the institutional side, Sui is trusted by projects such as Ondo’s tokenised U.S. treasuries and the Athens Stock Exchange’s blockchain fundraising platform. By combining user-friendly Web2 experiences with powerful Web3 infrastructure, Sui is well-positioned to serve both retail and enterprise markets.

“Sui was designed to become the global coordination layer for digital assets,” said Kevin Boon, President at Mysten Labs, the original contributor to Sui. “21Shares sees value in that work and is committed to making the ecosystem more accessible throughout the world.”