ADCB: UAE's Strongest Banking Brand for 2nd Year; Value Up 17% to AED 12.3B

Abu Dhabi Commercial Bank (ADCB) has lifted its brand valuation to AED 12.3 billion—an impressive 17% leap year‑on‑year, according to Brand Finance Journal’s latest Top 500 Banking Brands survey. This jump propels the bank seven slots higher to 102 globally.

Record‑High Brand Strength Rating

Behind the surge is a sharper Brand Strength Score, which tracks brand investment, stakeholder sentiment, and business performance. ADCB’s score now stands at 81.5% (AAA‑), the highest of any UAE bank.

Outperforming Sector Growth

ADCB’s 17% brand‑value rise edges past the UAE banking sector’s 16% average and the global industry’s 14%, underscoring its reputation as one of the region’s most forward‑thinking banking brands.

CEO Recognised as Top Brand Guardian

Brand Finance also ranks CEOs for their role in protecting and enhancing brand value. Group CEO Ala’a Eraiqat places 12th worldwide and 1st in the UAE for banking brand guardianship—his third straight year at the top domestically.

Savio D'Souza, Senior Director at Brand Finance, commented: "ADCB’s impressive rise in brand value reflects a well-executed strategy focused on innovation, customer experience, and leadership, which demonstrates ADCB’s position as a standout performer in an increasingly competitive global banking landscape."

Customer Experience Powered by Digital Ambition

Committed to raising service standards, ADCB is rolling out initiatives that refine the quality and sophistication of its offerings. Anchored by an ambitious digital‑transformation roadmap, the bank wields artificial intelligence and other cutting‑edge tools to deliver hyper‑personalised services.

Recognition Reflects Relentless Innovation

Brand Finance’s accolades affirm ADCB’s unwavering drive for excellence and innovation, highlighting the bank’s leading position in both regional and global banking landscapes.