ADCB Launches 'Meedaf': Transforming GCC Financial Services Operations

Abu Dhabi Commercial Bank (ADCB) has introduced Meedaf, an innovative new financial services venture aimed at transforming how banks and financial institutions across the UAE and the wider GCC operate. With a strong emphasis on efficiency, cost reduction, and tech-driven competitiveness, Meedaf marks a major step forward in regional financial innovation.

Strategic Hub for Fintech Solutions

Headquartered in the Abu Dhabi Global Market (ADGM), Meedaf functions as a standalone entity delivering advanced solutions tailored to the evolving needs of the finance industry. Its suite of services includes AI-based tools for streamlining collections and managing compliance, blockchain-powered systems to boost security and fraud prevention, and predictive analytics that enhance transaction processing. Additionally, Meedaf offers digital platforms focused on customer engagement, such as loyalty program technologies, to improve service delivery and retention.

Ala’a Eraiqat, Group CEO of ADCB, commented: "Meedaf marks a pivotal milestone in ADCB’s evolution beyond traditional banking, reinforcing our commitment to innovation and transformation. By delivering scalable, innovative solutions for institutions across the GCC, this initiative is a bold statement of our vision for an agile and efficient financial sector. Our objective is to help unleash the industry’s potential to drive significant positive impact across the wider economy.”

To drive its ambitious agenda, Eng. Abdulla Abdul Aziz AlShamsi, Managing Director and CEO of Meedaf, will lead the company’s strategic direction and growth while continuing his role as ADCB’s Group Chief Business Officer.

Eng. Abdulla Abdul Aziz AlShamsi, Managing Director and CEO at Meedaf, commented: “I am honoured to lead Meedaf in shaping the future of financial services. By leveraging ADCB’s expertise and forming strategic partnerships, we are dedicated to building a regional hub for financial innovation, delivering world-class solutions that create tangible value for businesses and communities across the region.”

Visionary Leadership at the Helm

Leading Meedaf is Eng. Abdulla Abdul Aziz AlShamsi, whose two decades of experience in strategic investment and economic development add significant depth to the venture’s leadership. Formerly the Director General at Abu Dhabi Investment Office (ADIO), AlShamsi has driven key private sector initiatives that bolstered the UAE’s economic landscape. His previous roles at Mubadala Investment Company included overseeing major local investments, including the development of Cleveland Clinic Abu Dhabi, highlighting his role in the country’s transformative growth.

Paving the Way for Regional Fintech Leadership

As financial services evolve through digital transformation and artificial intelligence, Meedaf is positioned to lead the charge in fintech excellence across the GCC. More than just improving operational systems, Meedaf will play a key role in advancing Abu Dhabi’s ambitions to become a premier fintech destination. The initiative will also support employment opportunities, encourage upskilling in finance and tech sectors, and drive sustainable economic development throughout the UAE.